The Impact of Voice Search on Digital Marketing

Introduction:

Continuously getting to hear the word voice search? What is it and how does it impact digital marketing? Allow us to make you understand this technology from this blog.

Modern lifestyle preferences have changed the way in which users access mobile devices. These are now used to set alarms, manage homes and to search for products/services on the internet by giving voice commands. This is entirely different from the traditional method which was to simply put a keyword or a query in the search bar to get the results.

Nowadays, users are getting responses with voice search. Around 56% of smartphone users in the United States prefer voice assistants. Believe it or not, online searches have to be optimized for a better user experience and this statistic is proof. Another data by Statista shows that more than 4.2 billion individuals are using smart speakers and voice assistants on a regular basis.

Aren’t these details making you know more about voice search in digital marketing? Explore the blog further to know its role, SEO strategies based on voice search, content creation, and more.

What is Voice Search?

Voice search technology allows users to get the resolution of their specific queries by speaking into a device rather than typing the query. The medium is generally smart devices, virtual assistants, or smartphones in which speech-to-text is converted when a particular voice command is given. This innovation is to drive user interaction with an app or device.

Voice Search on Digital Marketing is a trend that most companies are following to personalize user experience. Businesses can create better SEO strategies to increase conversion rates.

What is the Impact of Voice Search on Digital Marketing?

Other businesses are gaining more customers and not yours! Try to implement voice search optimization with digital marketing techniques to get more traction. Below are some of the points that discuss the impact of technology

Increased Importance of Local SEO

Small things make a big change in the businesses. The same goes with Google My Business listings that have to be done. This is to ensure that the local individuals can easily find the businesses. Most often businesses forget to target the local audience which has to be done on priority. For example, keywords such as ‘best cafe in the city’ can be included while providing a business listing. The users must get the information of the cafes, menu, location, opening/closing time, and more.

Enhance Mobile Optimization

The websites have to be user and mobile-friendly so that voice search can be integrated properly. Marketers have to focus on a user-centric design fto ensure seamless user experience across smart devices. Developers can use PageSpeed Insights by Google to optimize website load time. Note that a responsive design is a key for the customers to navigate your website which is why web applications have to be friendly as per the user’s interaction.

Impact on Advertising

Advertising is challenging in this digital landscape because of increased competition. One of the crucial impacts of voice search on digital marketing is with voice-activated ads. Brand awareness has increased more than it used to. Businesses can work on building effective branding strategies to engage users with the web application.

Content Optimization

Digital marketing and content have a close relationship in increasing user engagement. There are featured snippets available for which content needs to be optimized as per user’s requirements. The content should be structured in a manner that it solves question-based queries. The usage of schema markup is capable of organically upgrading the content to be displayed on the top pages of a search engine.

Shifts in Keyword Strategy

For voice search, marketers have to include long-tail keywords to make the responses conversational. Meaning that there is a need to modify keyword strategy focusing on the terms that are suitable for natural language processing. For example, places where the best smartphones can be found instead of using ‘best smartphones’ can be effective.

Implementing voice search technology is no longer a trend but a necessity for the businesses to increase visitors on the website. However, adapting to such advancement promotes digital visibility for a brand among potential customers. Including a conversational tone in the long tail keywords can enhance user interaction with the website.

Comparison of Voice Search on Digital Marketing and Traditional Methods

The previous heading can only be validated when you understand the key differences between the two. Let’s begin.

 

The table clears the aspect that the digital marketers have to think of the possibilities to gain more visitors to the website.

Real Examples of Popular Voice Search Assistants

For a better understanding of Voice Search on Digital Marketing here are some of the real world examples:

Siri

Siri work on the Apple devices according to the user requirements. The voice commands which are given to Siri are based on a regular schedule, to know the weather forecast, to know about events, and more.

Google Assistant

Google Assistant is capable of providing data of the surroundings or activities. The user can give a voice command to play music and the assistant will play it. Users even play games, set alarms, and integrate them with home automation to get a personalized experience.

Cortana

Cortana is great for promoting smooth communication, basically for multitasking. The businesses find it effective because the basic tasks can be completed within a few minutes. The users can ask the device to send an email or provide details of the present-day schedule.

Amazon Echo: Alexa

This smart home integration is to manage the multiple activities of home. These include managing smart devices, playing music, ordering food, and more. This is the supreme example of using Voice Search on Digital Marketing that allows users to interact in real time to accomplish specific tasks.

Google Home

The voice-activated tasks allow users to manage their home-based tasks similarly to ‘Alexa’. The activities are performed without actual human effort. The users have to state what they require and the data is available within a fraction of a second.

Voice search examples above are based on the user intent for any particular activity. However, voice search optimization in digital marketing cannot only promise an increase in website traffic but also give a competitive edge to the business.

Conclusion
The purpose of using the technology is the convenience and speed that it offers. No user appreciates waiting for a long duration to get a response to their query. Such devices or flexibility to gain visitors to the website can be yours if you contact Kudosta Solutions for technology integration. The experts here have extensive knowledge of implementing voice search in a strategic manner to meet your business goals.