How to Create Effective Website Case Studies to Showcase Your Success
No matter your team is working hard and delivering good results for the business. But what is the use of it if your potential customers cannot see your work? You can use website case studies to showcase your business's success.
A case study demonstrates the way by which a business handles the specific queries of the customers. It represents how your team resolved the queries for developing a particular product or service.
The purpose of case studies is to increase sales and drive traffic to the business website. It also gives the idea to the customers as to what the business is all about and what are its products or services. These are the live examples of how your business has dealt with the specific problems of the clients. If you have a strong case study that has delivered major queries of the client. These are your business's results, so, frame them perfectly.
Here we will be explaining how you can create an effective website case study.
Identify the Target Audience
You need to first analyze your target audience. Once your prospects are clear, you are ready to show what you have for them. You can update the case studies according to the specific audience to attract them to your website. This will represent that your business gives a targeted result to the clients. For example, you have completed work on WordPress development; you can develop a case study for it.
Take References from Other Sources
If you are a beginner in writing case studies then this tip will work for you. You can take an idea from the sample templates or work of other businesses. Remember not to copy their work, you have to understand how the case studies are written. Copying other's case studies will not give you the desired leads for your business. By taking an idea you can build your case study structure, steps in proper sequence, and more
In services related to website design & development, there are a lot of things you can add to the case study. For example goals of clients, site structure, wireframes, etc. When prospects read a case study, they want to know everything you can do for them. You can tell a story of how you have addressed the issues of your clients. But the work does not end here. You need to check on the analytics for the user engagement that you have received.
Make it Crisp and Clear
Of course, when you want your customers to know your work, it should be discussing relevant points. It must include the business, your core services, the problem of the client, and the ways you resolve it. You can make it scannable by using visuals, bullets, and short paragraphs. You can use screenshots for explaining the elements you used and how the product is now looking impressive. If you follow this trick, it will make the content look clean and tidy, and readable by the website visitors.
When you add the actual data about the product, it reflects that you are a genuine business and are not into fake marketing of your products/services. Use graphs, charts, analytics data, etc to make the case study compelling to read. This way, people get to know your business in a better way. Technology is taking advancements rapidly, so, you can use online tools to extract data and put it in your business case study.
Visitors need to know the answer to "how" you did that job. You can answer them by including the strategies that you have used. For example link building to get more clicks on the content etc. If you need success then you must show what you did to get the best out of the business.
Make your case study even more interesting
How? By adding podcasts or YouTube videos. These things hardly take few minutes and your work is done. This can be engaging and you will receive more website traffic than usual. Include relevant information and not just the funny stuff to make it interesting.
Optimize your business case study for search
No one will come to know your efforts until you show them the results you have achieved. Use social media and digital marketing strategies to share it everywhere on digital media to get more likes, comments, and shares for it. Besides social media, you can also use email promotions for letting prospects know about your work.